Change The Container, Change Your Life.

posted in: Day In The Life, Tips 0
Extremely fancy Penhaligon's orange blossom water...or Listerine? Photo: Wikipedia
Fancy Penhaligon’s orange blossom water from London..or Listerine? Photo: Wikipedia

Perhaps this is a frivolous tip.

But a few weeks ago, I realized my shampoo was terrible. It was also expensive, from a shop that sells fancy French skincare and bath products. They make a lot of products I love — and my mother is such a huge fan she should be making a commission at this point for all the people she’s turned onto the brand — but the shampoo? Poo. At least for me. I kept using it though, because it seemed a shame to throw it out at that price and the bottle was gorgeous. So I kept washing my hair with the poo-shamp. But it finally had to stop. My hair is wimpy.

So to Walgreen’s I went the next day, determined to offset the high price I paid for the poo-shamp by getting some Pert this time around. I figured Pert has been on the market so long (28 years!) there’s gotta be something to it. But when I got to the drugstore and stood in the shampoo section, my soul cried. I hate, hate, hate a big plastic bottle of drugstore shampoo in my shower. Why?

Subliminally, every time I see a big drugstore bottle of shampoo, I envision myself as a freshman in my college dorm, walking to the showers with my ugly plastic bucket of toiletries: pink Bic razor; over-perfumed shower gel from Bath & Body Works; a gummy bar of soap; a toothbrush and near-gone toothpaste tube…and a big bottle of, for example, Garnier Fructis. That bilious green. That ridiculous copy on the back about silk and strength. The enormous bottle itself, enormous because Proctor & Gamble has to get the cost of the bottle up to $6.99 and the stuff only costs $.06 to make, so hey, give ’em a gallon.

But standing there, dreading making my purchase, it hit me: it’s not the product I hate. It’s the container. So… Pour the expensive poo-shamp out of the gorgeous bottle. Fill the gorgeous bottle with Pert. I could consciously fake myself out and be so happy.

And this is just what I did. I went home and did the shampoo shuffle and it totally works. Even though I know the fancy bottle does not contain $20 shampoo, it feels like $20 shampoo because of the bottle. My life has totally changed. Do I need expensive shampoo? No. Do I need to feel happy and fancy in my shower? Yes, because I just do. But I can have both.

Also, Pert is not necessarily a product you need to run out and get.

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