My Soup, My Salad, My Nemesis: Vapiano

I'm sure these people had a better time.
I’m sure these people had a better time. Especially the dude in the hat. He always has a good time.

At brunch on Sunday, my (affianced!) sister Rebecca told tales of her recent trip to Tokyo. A transcription of that exciting conversation is forthcoming, but last night I was reminded of the specific tale she shared of the elegant efficiency of Tokyo noodle shops. I was reminded because I was sad.

Here’s how a Tokyo noodle shop works: you step up to an automated kiosk and put in your money. You press a button for the kind of ramen you want (select by picture) and bloop! out comes a ticket. You take the ticket to the noodle man and zing! he makes your ramen. Double happiness, arigato! No cashier, no waiter, no wait. The only possible mess in this process might be soup on your blouse.

Friends, let us leave the Tokyo ramen shop and pay a visit to its berserker anti-matter evil twin: Vapiano in the good ol’ U.S. of A.

[Pardon me, darling: before I begin, I’ll need my blood pressure medication, yes, thank you, and my smelling salts. Is there Xanax? There is? Yes, dear. I’ll have two, please, one for now and one for five minutes from now. I’ll take them with a glass of Sauvignon Blanc. Thank you, darling, and a napkin. That’s good. Yes, that’s very nice. Now, gather ‘round, children.]

Vapiano is a German-owned restaurant chain. The first Vapiano opened in 2002 and today there are 120 locations worldwide. Chicago got a roomy one in the old Carson Pirie Scott building about a year ago. During the construction phase, I passed it and felt happy because a quick, freshly prepared salad option downtown is always welcome news. Indeed, Vapiano proclaims “fresh” Italian-style pizza, pasta, soup, salad, and dessert. And each Vapiano restaurant has a full bar and a large dish of gratis gummy bears at the host stand when you walk in. Why, I don’t know, but when we went there, Yuri ate two handfuls of them immediately. This ended up being a smart move because at Vapiano, it’s gon’ be awhile.

The first thing that happens is that you’re greeted by a hostess so scared to tell you what’s about to happen, she races through the spiel fast enough you may wonder if she’s speaking English. Something about cards? Something about stations? Tapping? Paying…sometime in the future? She thrusts menu cards into your hands and you are then absorbed by the Vapiano food pen. We learn from the Vapiano website that the name is a word inspired by an Italian proverb that goes, “Chi va piano va sano e va lontano,” which translates to: “People with a relaxed attitude live a long and healthy life.” Clearly, Vapiano stakeholders are being ironic. There is nothing relaxed or healthy about their “high-concept” restaurant. “Long” works. Keep “long.”

So you get a credit card thing. There are stations in the food pen for the different offerings, pizza, pasta, etc. You stand at the counters and order what you want from the long-suffering line cooks whose smiles are so obviously required for employment there, you want to lean forward conspiratorially and tell them they can give it a rest. But you don’t. Because you’re hungry. You tell them what you want and then they say something you can’t hear and they make a swiping motion and gesture to your card. You look around for a credit card machine, but there isn’t one. There’s a screen, though, embedded in the counter, so you smoosh your card down there and it goes beep! and the line cook looks with a pitying look of congratulations and begins to make your carbonara.

Which takes a long time. So long. And you’re not seated at a table waiting, remember. You’re just standing around. And what do you do with the card? Well, the Vapiano people tell you that this is the beauty of the whole thing, that you can take the card all around and just keep ordering all kinds of stuff for hours and hours and your card keeps everything straight for you. (A waiter is surprisingly efficient for this, too, but don’t mind me; my Xanax just kicked in.) But… But where do you put it? Your wallet seems a little…final. Your pocket seems risky, though, because you’re blithely eating all this German-Italian (?) relaxation and health and what happens if you lose that card or forget what it is and give it to your kid’s teacher for Christmas? And it still wasn’t totally clear whether or not we should pay and then eat or hang onto the card even longer and let its confusing presence further flavor our caprese salad.

I spent most of the “experience” running all over the damned place, picking up the food we had ordered 20 minutes earlier. Got the soup! Okay! What else? Oh! Salad! Be right back! Ooh! Our pager went off! (Oh, there are pagers involved, too.) Pizza! Okay, do we have everything? Okay, I totally wanted a piece of pizza, but that’s okay! No, I wasn’t here. It’s fine. How was it? Awesome. Ooh! Dessert! Be right back.

Surely there are people who love this. Surely there are people who understand it better. I am entirely aware that I’ve probably done Vapiano incorrectly, that there’s something wrong with me. If anyone, German, Italian, American, or otherwise can help me, help me, because I really really like the tomato soup.

Seriously, it’s great.

3 Responses

  1. Andres
    | Reply

    This restaurant sounds like a pain. Eating out shouldn’t be a pain.

  2. Marianne Fons
    | Reply

    Your description of running around picking up your food reminds me of a college dining hall, or maybe a hospital cafeteria. But with better interior decorating. And maybe no tray.

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